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Derek Skol leads with Gratitude as the Founder of Grateful PR

Derek Skol is the founder of Grateful PR and has a diverse background including bar work, business school, and comedy. He once performed an improv sketch with Robin Williams in 2008. Skol also made a documentary film in 2011 about pro-environmentalists in Tasmania, that has been a life long dream to complete. Skol is passionate about his role in public relations and views it as an opportunity to use his diverse skills to help change the world for the better. He has been influenced by several mentors, including Steve Bell, Kerryn Amyes, and Mark Groves.

In his role as the founder of Grateful PR, Skol strives to provide world-class press coverage to his clients. He leverages his diverse background in comedy, bar work, business school, and film-making to create a unique perspective and approach to PR. Skol is driven by his passion for positive change and personal growth, and his goal is to be a part of his clients’ journeys towards making a positive impact on the world. He is constantly learning and growing in his role, drawing inspiration from his mentors and past experiences. With a commitment to accountability, responsibility, and professionalism, Skol is poised to take Grateful PR to new heights and make a lasting impact in the world of PR.

Interviewer: Good afternoon Derek, it’s great to have you here today. Can you tell us a bit about yourself and how you founded Grateful PR?

Derek Skol: Of course, thank you for having me. I have been working in the public relations industry for over a decade, and I saw a need for a more personalized and strategic approach to PR. That’s when I founded Grateful PR. Our goal is to build strong relationships with our clients and provide tailored PR solutions that drive real results.

Interviewer: That’s great to hear. Can you tell us a bit more about what sets Grateful PR apart from other PR firms?

Derek Skol: Sure, at Grateful PR, we believe in transparency and collaboration with our clients. We take the time to understand their goals, target audience, and unique value proposition, and develop PR strategies that align with those objectives. Our team is also highly experienced and knowledgeable, so our clients can trust that their PR campaigns are in good hands.

Interviewer: That’s impressive. Can you share a success story of a client that you worked with?

Derek Skol: Absolutely. One of our clients, a tech startup, was struggling to get media coverage and increase brand awareness. We worked closely with them to develop a targeted PR campaign that leveraged their thought leadership and expertise. As a result, the startup received coverage in top-tier publications, increased their website traffic and social media engagement, and generated leads for their business. It was a fantastic outcome, and we were proud to have been a part of their success.

Interviewer: That’s fantastic. It’s clear that Grateful PR provides real value to its clients. What advice do you have for companies looking to improve their PR strategies?

Derek Skol: My advice would be to focus on building strong relationships with your target audience, media, and other stakeholders. PR is about telling a compelling story, and the best way to do that is by genuinely connecting with your audience and understanding their needs. Additionally, it’s important to have clear goals and objectives in mind, and to work with a PR team that has the expertise and experience to help you achieve those goals.

Interviewer: Great advice, Derek. Thank you for sharing your insights and experiences with us today. It’s been a pleasure to have you on the show.

Derek Skol: Thank you for having me. It’s been a great pleasure to be here.

In conclusion, Derek Skol has proven himself to be a successful entrepreneur and expert in the public relations industry. His unique approach to PR, which focuses on creating genuine connections and fostering relationships, has earned him a reputation as a trusted advisor to his clients. The success of Grateful PR is a testament to Skol’s vision and his ability to turn that vision into a thriving business.

As Skol looks to the future, he remains focused on helping his clients navigate the ever-changing landscape of public relations. With the increasing importance of digital media and the growing influence of social media, it’s more important than ever for PR professionals to stay ahead of the curve. Skol is well positioned to do just that, and his clients can rest assured that they are in good hands with Grateful PR.